It is easier to lose sight of the bigger picture while getting into the details of creating content.

Here’s how I helped one of my clients, Steve Gardner, host of The Ivy League Prep Academy Podcast map his podcast listener journey. This helped him drive clients for his coaching business.

<aside> 💡 It is not always the content but rather how the content is presented that makes the difference.

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We started by knowing what hurts the most: After consistently publishing over 85+ episodes, the client was not satisfied with the storytelling in his podcast and was seeking actionable advice to improve the content in the podcast.

I began by auditing his show and one of the things that immediately caught my attention as a listener was the inconsistent “action item overwhelm” I was fed within every episode -

• Join the Facebook group
• Buy my Kickstarter course
• Here’s a freebie
• Sign up for the waitlist

As someone who didn’t know the intent of the show, it felt difficult to choose a path not knowing where it would lead me. (These CTA’s weren’t mentioned during the show and had been inconsistently sprinkled in the notes of every other episode. )

We discussed the roadmap that would guide the listener to “Knowing - Liking - Trusting” the host and how we could streamline the resources and organize the listener journey.

The other thing that we touched upon was CONTENT.